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Developing A USP or UVP For Your Tech or Specialized Firm
https://www.visiblelogic.com/blog/developing-a-usp-for-your-tech-or-specialized-service/
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branding and rebranding
positioning and messaging
When you're in a tech or highly specialized business, your Unique Value Proposition (UVP) or Unique Sales Proposition (USP) needs special adjustments.
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