When it comes to marketing using the Voice of the Customer, the first step in creating such a program is collecting feedback and aggregating it across the channels where customers are giving it.| Customer Marketing Alliance
Erin McLean, CMO at eSentire, joins us to share her career journey, discuss the importance of a brand story, and explain why and how you should put people at the heart of it.| CMO Alliance
Ready to connect with CMOs and top-level marketing executives all over the world? Join our community for an exclusive space for CMOs to network, share experiences and insights, and seek advice directly from other CMOs.| CMO Alliance