Users of Siri, Alexa, and Google Assistant conceptualize them in one of 3 ways: an interface, a personal assistant, or a brain. Frequent users are less likely to push the interaction limits of these AI systems than new users.| Nielsen Norman Group
Diary studies involve a series of tradeoffs as researchers must capture participants’ natural behaviors, but the method to do so can be intrusive and reward producing more entries.| Nielsen Norman Group
Unsure where to start? Use this collection of links to our articles and videos to learn about ethnographic research methods like field studies and diary studies.| Nielsen Norman Group
Create a seamless, cohesive cross-channel experience| Nielsen Norman Group
Pilot testing (a session or two before the real test) helps fine-tune usability studies, leading to more reliable results.| Nielsen Norman Group