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From:
Nielsen Norman Group
(Uncensored)
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Mental Models for Intelligent Assistants
https://www.nngroup.com/articles/mental-model-ai-assistants/
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Users of Siri, Alexa, and Google Assistant conceptualize them in one of 3 ways: an interface, a personal assistant, or a brain. Frequent users are less likely to push the interaction limits of these AI systems than new users.
