So, let’s dive in - what exactly is customer marketing? The truth of the matter is, is that it really looks quite different depending on an organization, and its internal structure and goals.| Customer Marketing Alliance
Humans have alway loved categorizing things: people, animals, just about anything you can think of. And customers are no exception. Customer segmentation is a useful tactic to better align tools and strategies with your target customers.| Customer Marketing Alliance
It’s all well and good to actively seek new customers, but what happens if you ignore your current customer base? Plot twist: they churn. In fact, 68% of customers will go elsewhere if they feel the company they’re buying from doesn’t care about their business.| Customer Marketing Alliance
We all want loyal customers, right? This article explores the relationship marketing strategy and tactics businesses can use to encourage loyalty from their target customers.| Customer Marketing Alliance
In this article, we’re talking about effective communication with your customers. This content was transcribed from a panel from a 2021 Customer Marketing Summit. Look into our upcoming events; members have discount opportunities too.| Customer Marketing Alliance
Customer education is a marketing strategy. If you know who your audience is you can educate them, and help them do their jobs with your product.| Customer Marketing Alliance
Engagement marketing is a customer marketer’s bread and butter. When employed by a customer marketer, It’s about connecting with your customer base and creating meaningful experiences that foster brand loyalty.| Customer Marketing Alliance
In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success.| Customer Marketing Alliance
The Alliance is proud to present an in-depth exploration of customer and community engagement in our latest playbook, a collaborative piece by Customer Marketing Alliance and Community-Led Alliance.| Customer Marketing Alliance
Customer Advisory Board does more than just provide information, offering a direct link to your customers, provide direction and create champions for your brand.| Customer Marketing Alliance
Positions like customer marketing, customer success, and other customer-facing roles, rely a lot on face-to-face interaction with customers to maintain meaningful relationships and improve overall customer lifetime value. But does the presence of AI impact this?| Customer Marketing Alliance
