Marketing friends—check this out. Campaign Monitor is crushing it in the email marketing world. This 2019 Year in Review is awesome.| Campaign Monitor
Why do we spend so much money on customer acquisition marketing when customer retention marketing works so much better? We can all agree that customers are the most important part of any business. After all, without customers, there would be no business! And yet we find ourselves spending most of…| OutboundEngine
Tired of guessing if your emails are working? Find out the 7 key metrics you need to track to see real results.| Revenue Marketing Alliance
Nurturing leads can play a big role in a company’s success. On average, nurtured leads generate 10% greater sales opportunities by producing warmer, sales-ready (or sales-qualified, also known as SQLs) leads for your sales team.| Revenue Marketing Alliance
Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more.| Revenue Marketing Alliance
We’ve been hearing some conversations around whether revenue marketers think that A/B testing is still useful, particularly for those with larger companies.| Revenue Marketing Alliance
Master the art of subject lines that grab attention and boost click-through rates with our expert guide.| Revenue Marketing Alliance
Struggling to see results from email campaigns? Our proven tips help increase clicks, engagement, and sales for your next email.| Revenue Marketing Alliance
Personalized content and recommendations resonate more with individual customers, capturing their interest and encouraging interaction, as well as customer engagement.| Revenue Marketing Alliance
Predictive lead scoring is a powerful tool that helps optimize the sales process and maximizes the potential of your leads. In this article, we discuss how you can make the most of your predictive lead score data and use it to optimize your sales process for success.| Marketing Alliance
Many have said AI is going to change the face of B2B marketing forever and transform digital marketing. So let’s find out why!| Revenue Marketing Alliance
Messaging is the beating heart of product marketing. In this article, we look at how messaging changes in both B2B and B2C companies.| Marketing Alliance
66% of marketers are generating leads from social media (with LinkedIn being the most effective for B2B), and 42% of companies consider email to be one of their most important lead-generation channels.| Marketing Alliance
In this article, we explore the multifaceted journey of understanding and identifying customers, uncovering key insights from industry experts across diverse domains.| Marketing Alliance
Take a look at this list of email marketing statistics for 2023 to demonstrate just how powerful email can be.| blog.hubspot.com