Data Management Platform (DMP): What Is It & How Does It Work? - MNTN
Gathering customer information and keeping it organized requires the right data solution. One of the most common solutions? The data management platform (DMP).| MNTN
Gathering customer information and keeping it organized requires the right data solution. One of the most common solutions? The data management platform (DMP).| MNTN
Marketing is one of the most important steps in growing any business. Even if you have the perfect product or service out there, nobody can buy it if they don’t know about it.| MNTN
Understand how CPA helps measure campaign efficiency, how to calculate it, and ways to lower acquisition costs.| MNTN
Next up in our deep dive into the data that every marketer should be looking at, an always important metric – Conversion Rate.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
Explore the top Connected TV platforms in 2025, comparing features, reach, and advertising opportunities for brands.| MNTN
Track and optimize your marketing campaigns with these 15 key digital marketing metrics and performance indicators.| MNTN
Learn how ad exchanges facilitate real-time bidding, connecting advertisers and publishers to buy and sell digital ad inventory.| MNTN
Explore how SSPs help publishers sell ad inventory programmatically, maximize revenue, and connect with premium advertisers.| MNTN
Discover how Performance TV combines the reach of CTV with digital-style targeting, optimization, and attribution to drive real results.| MNTN
Learn how demand generation attracts, nurtures, and converts high-quality leads. Discover key strategies to drive long-term growth.| MNTN
Explore brand awareness marketing, why it matters, and the best strategies to strengthen your brand’s presence.| MNTN
Understand the key differences between DSPs, SSPs, and ad exchanges, and how they work together in programmatic advertising.| MNTN
Discover how real-time bidding (RTB) automates ad auctions, allowing advertisers to bid on impressions in milliseconds.| MNTN
Learn how DSPs automate digital ad buying, optimize targeting, and enhance campaign performance across multiple channels.| MNTN
Boost your B2B pipeline with these 10 proven demand generation strategies. Learn how to attract, engage, and convert prospects.| MNTN
Learn how to re-engage high-intent B2B prospects with this 2025 retargeting guide, covering strategies and campaign optimization.| MNTN
Why should Living Room Quality be a must-have for advertisers? Advertisers should assume by default that a “second screen” is always present and plan for it. TV ads need to be compelling enough to draw attention away from their other devices.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN
