ABM starts by selecting high-value accounts that are likely to yield high ROI. Once these accounts are identified, hierarchy mapping comes into play by revealing the internal structure and key stakeholders within each target account.| Leadspace
What would it take for you to confidently and repeatedly deliver effective B2B sales and marketing campaigns to…| Leadspace
Today marks an important milestone for Leadspace, our customers, our data suppliers and our GTM partners. We are…| Leadspace
Hierarchy mapping reveals the organizational structure, showing how various roles and departments are connected.| Leadspace
Learn more about how you can arm your sales and marketing teams with the dynamic B2B profiles they need to Go-To-Market, check out the Identity Resolution Guide. Being able to resolve identities and associate data to the correct buyer profile is critical for any solution offering you dynamic B2B data.| Leadspace
Not updating your buyer profiles is a huge mistake in a world of data-driven decision making, where all of the decisions you make depend on having accurate, complete and up-to-date data. Even the best predictive AI models will point you in the wrong direction if the data being analyzed isn’t correct. Simply put, if you want your sales and marketing teams to have the tools they need to reach out and close business, you need to give them buyer profiles that are dynamically updated.| Leadspace
Traditionally, salespeople will search around their sales list for the companies that showed standard intent and guess at who would be good to reach out to by eyeballing job titles, not even knowing if the titles are correct and up to date, which ones have already been lit up by their sales/marketing teams, or which regions these intent signals are coming from.| Leadspace
As B2B marketers, our goal is to deliver effective campaigns targeted at the best opportunities that exist within…| Leadspace
Now that you’ve figured out your total addressable market and estimated the size of a particular market, what kind of guardrails should you use for putting together your go-to-market strategies? Without guardrails, a company might chase after every potential lead or opportunity and waste time and money pursuing dead ends. First, you need to determine the right company. This involves using your historical first-party data to develop an Ideal Customer Profile (ICP), then comparing it througho...| Leadspace
Sales territory planning is one of the most important components of an organization’s go-to-market strategy. Frequently, sales leaders overlook territory planning as a catalyst for growth. Planning takes time, but right before the start of a new fiscal year or quarter, there’s often not enough time. It is also frequent to find organizations applying cookie-cutter or equal spread logic to the process of carving out territories in hopes of being fair or democratic to all the sales reps. How...| Leadspace
Answer: Of course you do! Sales & Marketing teams know that targeting customers with incomplete and siloed data…| Leadspace
As B2B marketers, our goal is to deliver effective campaigns targeted at the best opportunities that exist within…| Leadspace
A persona scoring model uses AI-analytics and machine learning to determine the best personas for you to target. Persona models leverage standard or custom persona profiles to score the existing database and inbound leads based on their closest match. Persona models enable you to find net-new contacts within accounts and identify the right buyers for your product.| Leadspace
People and companies change every day. Companies make acquisitions, people change jobs, and intentions are dynamic. This means…| Leadspace
Offering your perfect solution to the right company, the ready company, the right person, and the ready person allows you to provide the personalized touch and near frictionless sales and marketing efforts that lead to trusting and long-lasting business relationships.| Leadspace
Assigning sales territories fairly and effectively can be challenging. Explore these fives steps designed to make sales territory management easier. Learn more.| Leadspace
A persona model uses AI-analytics to determine the best people for you to target. Persona models leverage standard and/or custom-built profiles to score the existing database and inbound leads based on how well they match your product’s buyer or buying team and historical success.| Leadspace
Without understanding hierarchies, we can’t piece together all the players in an account’s buying team or buying group. Unfortunately, manually mapping hierarchies at scale isn’t realistic. We also can’t rely on job titles alone to identify decision makers as the buying power of a particular title can vary significantly between companies| Leadspace
Without dynamic updating, static datasets might contain redundant information, leading to inefficiencies in storage. Keeping multiple versions of static data can increase storage costs and complexity. Duplicate records can cause complications internally and lead to a higher cost of storing less operationalizable data.| Leadspace
Time kills all deals – when you’re finding that your reps are assigned the wrong lead, time and effort is wasted to various degrees as they pursue the wrong lead until the mistake has been realized. Additionally, switching reps part way through outreach can cause confusion, miscommunication and poor reporting for that lead’s sales cycle. Furthermore, marketing can’t get credit for a lead until they successfully route the lead.| Leadspace
If you’re part of a sales or marketing team, then you’re used to leveraging numerous systems full of…| Leadspace
Because the effectiveness of data-driven decisions depends on the quality of the underlying data (unified buyer profiles), a perfect score in this category is extremely significant. When your buyer profiles are backed by the best identity resolution available, it becomes much easier to discover and explore hierarchical structures with global, domestic and subsidiary ultimates. Identity Resolution is at the heart of every successful B2B GTM strategy.| Leadspace
Can our data keep up? That’s the question B2B sales and marketing operations executives need to ask when…| Leadspace
While most sales and marketing teams feel inclined to pursue data-driven decisions, it’s clear that many haven’t been seeing the results they’ve expected from various solutions. They’re losing trust in their data because they haven’t had the chance to truly experience the power of their data. While I would never wish these problems on anyone, it was very encouraging to hear that the most common data problems people face are the very ones that Leadspace aims to address with our appro...| Leadspace
Having a single, comprehensive view of your customer data in one place makes it significantly easier to effectively target the right people at the right time with personalized campaigns. Sales and Marketers must automate the process of resolving identities and mapping their buyer data to the correct account, while keeping it all up-to-date.| Leadspace
The problem is that databases from most vendors are static. They reveal the data at that specific moment in time, then expect us to manually amend it with new data constantly. This is a serious point of pain for sales and marketers. Beyond outdated buyer data, sales and marketing generally work off of different siloed data without a single source of truth. Marketing might send a lead to sales, only for sales to see in their system that the lead doesn’t seem to match their ICP and put it on ...| Leadspace
When it comes to tools, everyone appreciates the ones that work, and usually that means they are easy…| Leadspace
If you’re still trying to decide which CDP is best for your company, you’re in luck, because Forrester has been evaluating and scoring your options to help you figure it out! In Forrester’s The B2B Customer Data Platform Landscape, Q3 2023 report, their analysts explored the B2B CDP landscape and key factors that would go into their evaluation.| Leadspace
Identity resolution is quite plainly the ability to resolve from a ton of data signals the identity of a buyer – who they are, who they work for. It’s the science of connecting the growing volume of person identifiers to a single individual as he or she interacts across channels and devices. In other words, Identity Resolution is the process of accurately associating data (or buying signals) with the specific people who interact with your business.| Leadspace
Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs…| Leadspace