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Optimizing Your ABM Strategy With B2B Hierarchy Mapping | Leadspace
https://www.leadspace.com/blog/optimizing-your-abm-strategy-with-b2b-hierarchy-mapping/
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ABM starts by selecting high-value accounts that are likely to yield high ROI. Once these accounts are identified, hierarchy mapping comes into play by revealing the internal structure and key stakeholders within each target account.
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