Much has been written about iOS14, but far less ink has been spilled on the iOS15 software update and its impact on emails.| Recast
Schedule a Demo Plan, experiment, validate, and optimize marketing performance in a rigorous and transparent platform. Learn how Recast’s MMM, GeoLift and dashboard tools can help your team engage in a cycle of testing and iteration towards stronger marketing performance. Not ready for a demo? You can always reach us at: info@getrecast.com … Read More »| Recast
A core problem to solve when doing MMM is handling how the results from a previous period carry over into the next period. Let's explore it.| Recast
You're probably modeling seasonality the wrong way. Controlling for seasonality means underspending at peak times. Learn what to do instead.| Recast