A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape.| GTM Alliance
A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry.| GTM Alliance
Discover nine ways you can increase your compensation as a GTM pro, including data into the top industries and locations to maximize your earning potential.| GTM Alliance
Thanks to the invaluable insights of GTM experts worldwide, we’ve created a comprehensive report to see what exactly impacts yearly income and how you compare to your peers in the GTM space.| GTM Alliance
Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account.| GTM Alliance
If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns.| GTM Alliance
A Go-to-Market (GTM) strategy is more focused than a marketing strategy. Specifically, it deals with new initiatives (like the aforementioned new products, or new attempts to break into different markets).| GTM Alliance
This holiday season, GTMA is celebrating the thought leaders and influencers doing their bit to drive the Go-to-Market function forward.| GTM Alliance
A product backlog is a wishlist of improvements for a product that haven’t been implemented yet. The sprint backlog is a separate list of product improvements, taken from the product backlog.| GTM Alliance