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B2B market segmentation guide: How to succeed in B2B in 2023
https://www.gotomarketalliance.com/b2b-market-segmentation-guide-how-to-succeed-in-b2b-in-2023/
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go-to-market strategy
If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns.
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