Product and feature launches are one of the best opportunities for a PMM to flex every muscle in their armory, truly showcase their abilities, and influence change and progress through the organization.| GTM Alliance
Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long.| GTM Alliance
Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates.| GTM Alliance
Any product launch depends on whether your teams can come together and establish where there’s space to improve. The best way to gauge if your teams are on track? Looking at the right metrics. In this article, we go through some of GTM's essential metrics and why they matter when making decisions.| GTM Alliance
Go-to-Market strategy is a cross-organizational function. From end-to-end, pretty much every single employee in your company will have an impact on your GTM. That’s a lot of people to get working together and speaking the same language.| GTM Alliance