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Who's in your cross-functional Go-to-Market team?
https://www.gotomarketalliance.com/whos-in-your-cross-functional-go-to-market-team/
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Go-to-Market strategy is a cross-organizational function. From end-to-end, pretty much every single employee in your company will have an impact on your GTM. That’s a lot of people to get working together and speaking the same language.
