Easy test user recruiting is crucial to an effective usability process. The average per-user cost is $171, but varies greatly depending on location and the targeted profession.| Nielsen Norman Group
Field research is conducted in the user’s natural setting. Learn the unexpected by leaving the office and observing people in their normal environments.| Nielsen Norman Group
For good UX, watch what users do, not what they say. Self-reported claims and speculations about future behavior are unreliable. Users do not know what they want.| Nielsen Norman Group
What is usability? How, when, and where can you improve it? Why should you care? Jakob Nielsen defines key usability concepts - give to your boss or anyone else who doesn't have much time, but needs to know basic usability facts.| Nielsen Norman Group