Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long.| Product Marketing Alliance
Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here.| Product Marketing Alliance
Briefing Paper Sponsored by BetterWorks| Harvard Business Review
A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.| Product Marketing Alliance
With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics.| Product Marketing Alliance
The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product.| Product Marketing Alliance