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How to calculate customer retention rate (and increase it)
https://www.productmarketingalliance.com/how-to-retain-more-customers/
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Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long.
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