The 2022 Macro Marketing Research Report from RRD
The Macro Marketing Report by RRD reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them.| RRD
The Macro Marketing Report by RRD reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them.| RRD
Learn how made-for-advertising (MFA) sites affect the publishing and advertising landscapes and how we can eliminate them. Watch now.| Index Exchange
For marketers and advertisers who rely on direct mail, postal rate increases pose budget challenges. It’s time to adapt your strategies.| Deep Sync
The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don’t believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here’s [...]| Neuromarketing
Unless you’ve lived in a hole or have the world’s most effective crystal ball, the past year has probably made your head spin with the amount of disruptive shifts in attitudes and behaviors. Chief among those that should concern marketers is a new national conversation about the media. Do Americans trust the media? Do your customers? And most importantly, as you set your media budget, how much do they trust different media as advertising channels? Read on to see recent data from 1,200 U....| MarketingSherpa
