Unless you’ve lived in a hole or have the world’s most effective crystal ball, the past year has probably made your head spin with the amount of disruptive shifts in attitudes and behaviors. Chief among those that should concern marketers is a new national conversation about the media. Do Americans trust the media? Do your customers? And most importantly, as you set your media budget, how much do they trust different media as advertising channels? Read on to see recent data from 1,200 U....
