To help you get a handle on SEO vocabulary and jargon, we've compiled this comprehensive SEO glossary with definitions and helpful links. You might want to bookmark this page for future reference!| Moz
What Is Google Panda? How To Recover From Google Updates| Moz
Our approach targets users first because that's what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.| Moz
Local SEO is the practice of increasing the search visibility of brick-and-mortar businesses — those with physical locations. This includes claiming a business listing to ensuring a local business appears in a local Google search.| Moz
Struggling with duplicate content harming your SEO? Learn how canonical tags clarify the preferred page for search engines to boost rankings and simplify indexing.| Moz
Discover how to analyze your SEO competitors, uncover keyword gaps, and boost your rankings with our step-by-step guide. Download the free template and start outranking competitors today!| Moz
If search engines literally can't find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and put it in their indexes.| Moz
Duplicate content is content that appears on the internet in more than one place. That "one place" is defined as a location with a unique website address (URL) - so, if the same content appears at more than one web address, you've got duplicate content.| Moz
Schema markup is microdata that you can use to help search engines parse and understand your website's information more effectively. Schema.org was developed by Google, Microsoft, Yahoo, and Yandex with the goal of creating structured markup that all search engines can understand.| Moz
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.| Moz
What Is Link Juice? How Is Link Equity Determined| Moz
MozBar is a free browser extension that helps you perform SEO research on the go. Quickly assess the strength and authority of any website, easily spot technical issues, and analyze any domain with this easy-to-use toolbar.| Moz
ImageOptim is excellent for publishing images on the web (easily shrinks images “Saved for Web” in Photoshop). It's useful for making Mac and iPhone/iPad applications smaller (if you configure Xcode to allow better optimization).| imageoptim.com
Anchor text is the clickable (often blue) text in a hyperlink. It's SEO best practice to write anchor link text that's descriptive and relevant to the page you're linking to.| Moz
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed in SERPs and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.| Moz
A redirect sends users (and search engines) to a different URL from the one they originally requested. 301, 302, and meta refresh redirects are the most common. There are several ways to set up redirection, read more to see which is right for you.| Moz
This is a meta description — a HTML element that summarizes a web page. While not directly tied to rankings, descriptions can affect CTR. Go on, click!| Moz
Alt text (alternative text), also known as "alt attributes" describe the appearance and function of an image on a page. Alt text uses: 1. Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt…| Moz
Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. Hyperlinks are either 'external' or 'internal' depending on their target URL destination. Internal links are most useful for establishing a strong website architecture and spreading link equity.| Moz
New to SEO? Looking for higher rankings and traffic through Search Engine Optimization? The Beginner's Guide to SEO has been read over 10 million times.| Moz
