Can a Contextualized CLT Replicate Real-World HUT Results? - Curion Insights
Curion and Reckitt show how contextualized CLTs fragrance testing can replicate real-world HUT results.| Curion Insights
Curion and Nestlé applied structured thinking frameworks to sensory research, improving clarity, speed, and strategic impact across the research lifecycle. The post Structured Thinking in Research for Clarity, Speed, and Impact appeared first on Curion Insights.| Curion Insights
Curion, Cargill, and partners explored aroma innovation in horse feed, revealing how scent drives owner trust, product appeal, and cross-market differentiation. The post Designing Signature Scents for Horse Feed appeared first on Curion Insights.| Curion Insights
Curion and Impossible Foods tested QDA® against choice-based methods for plant-based products, showing when speed, rigor, and consumer input best align. The post Comparing Sensory Methods for Product Optimization appeared first on Curion Insights.| Curion Insights
A Curion study compares QDA® and Universal Scale in meat snack profiling, revealing shared insights, unique strengths, and implications for product strategy. The post Comparing Curion QDA® and Universal Scale for Meat Snack Profiling appeared first on Curion Insights.| Curion Insights
Curion and Reckitt show how contextualized CLTs fragrance testing can replicate real-world HUT results.| Curion Insights
Curion leaders Keren Novack and Rachel Buss join the Women in Restaurant Leadership podcast to discuss career growth, customer insights, and building cultures that empower women in the restaurant industry. The post Data, Decisions, and Doing the Work with Keren Novack and Rachel Buss appeared first on Curion Insights.| Curion Insights
Restaurants are taking their signature sauces to grocery shelves, but with rising dupe culture and shifting loyalty, brands need to think before making the move.| Curion Insights
Avoid billion-dollar mistakes and discover how product testing failures derail launches, and how data-driven testing can turn risk into strategic success.| Curion Insights
As CPG brands lose ground to smaller players, Curion’s Tessa Weigand writes on Food Dive that product quality in CPG (not deeper cost cuts) is the key to winning back consumer loyalty.| Curion Insights
Insights curated by Curion’s thought leadership experts for businesses seeking to enhance their consumer understanding and elevate their product strategies.| Curion Insights
