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To win back consumers, food giants need to make better products - Curion Insights
https://curioninsights.com/article/food-dive-product-quality-in-cpg/
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brand strategy
product innovation
private label
consumer loyalty
cost-cutting
food dive
premium products
As CPG brands lose ground to smaller players, Curion’s Tessa Weigand writes on Food Dive that product quality in CPG (not deeper cost cuts) is the key to winning back consumer loyalty.
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