We show you how to examine competitors’ websites and their materials, giving you valuable insights that help your org beat the competition.| Competitive Intelligence Alliance
Win/loss interviews; social listening tools; competitive SEO; and competitor websites present four of the very best sources of competitive intel.| Competitive Intelligence Alliance
In this article, we’re going to be focusing on sales enablement content, both internal and external-facing, and how to make it great.| Competitive Intelligence Alliance
Sales and customer success teams need to be able to handle prospects' objections and speak confidently about competitors. Here's how your CI helps them do that.| Competitive Intelligence Alliance
A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape.| Competitive Intelligence Alliance
Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| Competitive Intelligence Alliance
We've compiled a list of the top three competitive intelligence tools in every key software category – from dedicated CI platforms to social listening tools and CRMs.| Competitive Intelligence Alliance
By aligning your CI efforts with company objectives from the get-go, you can transform competitive insights from a nice-to-have into the lifeblood of your organization.| Competitive Intelligence Alliance
Running a business analysis using Porter’s Five Forces (P5F) is an exciting opportunity to dig deeper into your customers’ motivations and behaviors. It’s a great way to gain new insights into your business, and it’s often used in strategic planning.| Competitive Intelligence Alliance
Just like passive income, you can have a stream of CI goodies dropped right into your inbox once a month when you sign up for our CIA Signal newsletter. Getting ahead of the game just got easier.| Competitive Intelligence Alliance
Indirect competition is the kind of competition you experience from indirect competitors. These are competitors that offer different products and services to you, but targeting the same set of customers.| Competitive Intelligence Alliance
A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry.| Competitive Intelligence Alliance
Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed.| Competitive Intelligence Alliance
We discuss how to do a SWOT analysis of a product, with examples, sample templates, and frameworks to save you time.| Competitive Intelligence Alliance
Business strategies are high stakes. There’s money on the line, and mistakes matter. That’s why pressure testing your business strategy is key. In this article, we’ll explain what business wargaming is, and how you can use it to test and improve your business’ strategies and tactics.| Competitive Intelligence Alliance
Customer research aims to learn more about the needs and behaviors of customers and to use that information to create products, features, and messaging that resonate with them. In other words, customer research helps you sell your products by tailoring your approach to the needs of your customers.| Competitive Intelligence Alliance
In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert.| Competitive Intelligence Alliance
Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share.| Competitive Intelligence Alliance