GA4 Consent Mode works differently in GA4 UI and BigQuery. This article explores how each handles unconsented data, affecting reporting, modelling, and analysis.| Hookflash Analytics Blog
What is AI Mode? We explore Google’s latest AI-driven search update, now live in the UK, and its impact on SEO and website traffic.| www.hookflash.co.uk
Conversion rates are falling, and Experimentation is the answer. Learn how optimising the full customer journey can drive engagement, loyalty, and revenue.| www.hookflash.co.uk
In this blog I will talk about what Googles Web Core Vitals are and how we can go about tracking them in Adobe Analytics.| Hookflash Analytics Blog
Hookflash recently spent a couple of days in Paris, at the Google Analytics summit. It was eye-opening, inspiring and a great opportunity to liaise directly with Product Managers and UX Designers on what the future of GA4 looks like. Here we breakdown where Google Analytics is heading – whilst respecting the confidentiality of the event! | Hookflash Analytics Blog
Read more about Hookflash’s Conversion Formula for Analytics, CRO and SEO channels to increase your business success in the digital realm.| www.hookflash.co.uk
AI Overviews are here to stay, and AI Mode has just arrived! Explore how structured data can help enhance visibility within AI Search!| Hookflash Analytics Blog
Is SEO dead in 2025? Mollie recently spoke on this very topic at our latest Hookflash event, and she's kindly summarised it here.| www.hookflash.co.uk
Improve website analytics by capturing Microsoft Clarity playback URLs in GA using GTM. Track heatmaps, playback URLs and user behavior more efficiently.| Hookflash Analytics Blog