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From:
Hookflash Analytics Blog
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GA4 BigQuery vs. GA4 UI Series: Comparing Advanced Consent Mode Output
https://www.hookflash.co.uk/blog/ga4-bigquery-vs-ga4-ui-series-comparing-advanced-consent-mode-output
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GA4 Consent Mode works differently in GA4 UI and BigQuery. This article explores how each handles unconsented data, affecting reporting, modelling, and analysis.
