Whether you want to make a case to a senior member of your team, or you’re considering if it’s worth implementing into your company's ecosystem, these’re the essentials that everyone should know about customer retention.| Customer Marketing Alliance
You need to nurture your existing clientele; a well-cared-for customer community will often lead to the acquisition of new customers without you having to lift a finger. What we're talking about is of course, customer advocacy.| Customer Marketing Alliance
A refresher on customer churn rate.| Harvard Business Review