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From:
Customer Marketing Alliance
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Why is customer retention important? The essentials you need to know
https://www.customermarketingalliance.com/why-is-customer-retention-important-the-essentials-you-need-to-know/
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Whether you want to make a case to a senior member of your team, or you’re considering if it’s worth implementing into your company's ecosystem, these’re the essentials that everyone should know about customer retention.
