Users will often overlook the actual location of information or products if another website area seems like the perfect place to look. Cross-references and clear labels alleviate this problem.| Nielsen Norman Group
Although gift features leverage the online medium and draw new users to a site, they also introduce many usability pitfalls. Among them are poorly designed email notifications, which many users simply ignore.| Nielsen Norman Group
Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won't find your site.| Nielsen Norman Group
Well-written, short text fragments presented out of supporting context can provide valuable information and nudge web users toward a desired action.| Nielsen Norman Group
Eleven years after discovering the F-shaped reading pattern, we revisit what it means today.| Nielsen Norman Group