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From:
Nielsen Norman Group
(Uncensored)
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Microcontent: How to Write Headlines, Page Titles, and Subject Lines - NN/g
https://www.nngroup.com/articles/microcontent-how-to-write-headlines-page-titles-and-subject-lines/
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Well-written, short text fragments presented out of supporting context can provide valuable information and nudge web users toward a desired action.
