I'm here to talk about how you can use a salesperson's lens to build better relationships with your sales team, create a more effective go-to-market strategy, and ultimately win together.| GTM Alliance
Competitive intelligence allows you to think strategically about where your competitors are outperforming you. If you use that knowledge in your Go-to-Market strategy, you can improve the success of your launches, win more deals and retain more customers.| GTM Alliance
A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape.| GTM Alliance
The last mile of Go-to-Market. You've done all the product market fit, all the planning, the messaging and the positioning, and you want to get them in the hands of your sales team. Obviously, there are many challenges when you're thinking about doing this globally.| GTM Alliance
Make a mark with your next round of messaging and discover how we can help your team in this complete guide.| GTM Alliance
Developers are a unique audience, and your developer marketing strategies need to reflect that. This is where segmentation comes into play! Take a look at what ideal customer profiles and buyer personas are, their benefits, and how to create them.| GTM Alliance
A business ecosystem is a network of companies working together to deliver an integrated offering to their customers. Critically, it's not just your relationship with one other business. It's a web of companies woven together to deliver an end-to-end service.| GTM Alliance
Go-to-Market is the strategy that takes you from the first spark of an idea, to a successful product or feature launch and beyond, to the market success of your product. Put simply, it’s the process of launching a new product.| GTM Alliance
As many product marketers will testify, bringing a product to market is no piece of cake. From conducting market research and forming your personas to completing competitor analysis, you need to follow a long process, before unleashing your creation on the world.| GTM Alliance
Most managers accept that employers benefit from a diverse workforce, but the notion can be hard to prove or quantify, especially when it comes to measuring how diversity affects a firm’s ability to innovate. But new research provides compelling evidence that diversity unlocks innovation and drives market growth—a finding that should intensify efforts to ensure […]| Harvard Business Review
Want to generate inventive new ideas that can win in the market? Build management teams comprising people with the widest possible range of backgrounds and perspectives.| BCG Global
