Testing your site’s existing design along with a few competitor sites provides valuable insight for new designs.| Nielsen Norman Group
Charrettes inspire sketches and ideas, include more people in the design process, explore and expose colleagues' objectives and goals, and drive off designer’s block.| Nielsen Norman Group
Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.| Nielsen Norman Group
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.| Nielsen Norman Group
Pilot testing (a session or two before the real test) helps fine-tune usability studies, leading to more reliable results.| Nielsen Norman Group
NPS is a loyalty metric that correlates well with perception of usability, is easy to understand and administer, but has limitations for understanding and evaluating UX when used in isolation.| Nielsen Norman Group
For good UX, watch what users do, not what they say. Self-reported claims and speculations about future behavior are unreliable. Users do not know what they want.| Nielsen Norman Group
Large, rectangular menus group navigation options to eliminate scrolling and use typography, icons, and tooltips to explain users' choices.| Nielsen Norman Group