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From:
Nielsen Norman Group
(Uncensored)
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Net Promoter Score: What a Customer-Relations Metric Can Tell You About Your User Experience - NN/g
https://www.nngroup.com/articles/nps-ux/
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NPS is a loyalty metric that correlates well with perception of usability, is easy to understand and administer, but has limitations for understanding and evaluating UX when used in isolation.
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