Discover why measuring brand campaigns with MMM is so challenging, what MMM can and can’t do, and how to better assess long-term brand impact.| Recast
In this article, we will explore the implications of ad blocker adoption for advertisers and how to adapt to this trend.| Recast
Discover the 5 key features of a great marketing mix model: causality, transparency, validation, stability, and actionable insights.| Recast
A core problem to solve when doing MMM is handling how the results from a previous period carry over into the next period. Let's explore it.| Recast
Learn how Recast configures the most rigorous MMM with deep business insights, validation checks, and iterative refinement.| Recast
Recast’s MMM employs Bayesian statistics. Discover why Bayesian approaches are transforming marketing attribution for top brands.| Recast