Ces dernières années, journalistes ou simples curieux ont régulièrement découvert que des personnalités sensibles, en particulier des soldats, avaient partagé leur activité physique sur Strava au péril de leur mission, de leur identité, voire de leur sécurité.| Le Monde.fr
Strava has emerged as a leading platform in the fitness tracking domain, captivating millions of athletes across the globe. This case study explores Strava’s innovative marketing strategy that has effectively engaged its user base and solidified its position in the competitive landscape. By harnessing the power of community and technology, Strava not only fosters motivation among athletes but also creates substantial engagement that translates into impressive revenue growth.| Latterly.org
Labelled the ‘network for athletes’, Strava has built up an active userbase of cyclists who sweat by the app. The phrase “If it’s not on Strava, it didn’t happen” is prolific in cycle communities and over two thirds of the Tour de France cyclists regularly track stage results on it. Similar to Under Armour, Strava has built the community by marketing itself as the app for professionals. Fitbit and MyFitnessPal have both been sold as a fitness app for everyone, while Strava’s com...| Business of Apps
Rapport sur les tendances mondiales (PDF)| press.strava.com
Cartographie numérique, Géomatique, SIG, Geoweb, Bigdata, Opendata, Data visualisation| cartonumerique.blogspot.com
