Labelled the ‘network for athletes’, Strava has built up an active userbase of cyclists who sweat by the app. The phrase “If it’s not on Strava, it didn’t happen” is prolific in cycle communities and over two thirds of the Tour de France cyclists regularly track stage results on it. Similar to Under Armour, Strava has built the community by marketing itself as the app for professionals. Fitbit and MyFitnessPal have both been sold as a fitness app for everyone, while Strava’s com...
