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Onboarding is all about how you guide customers to use your product or how they’ll move through your services. Of course, the better you guide customers through this onboarding process, the better your customer retention and satisfaction rates. | GUIDEcx
Onboarding is an essential component of customer service. It’s your chance to make a great first impression and give new customers the tools, information, training, and support they need to get up and running with your products. Once that happens, your clients see the full value of their investment in your company. | GUIDEcx
SaaS customers usually recognize a return on their investment when they use your program to complete a project for the first time. They might not see the benefits when you install the software or train them to use it. Rather, they experience the value of the software when they use it and can see exactly how much time and effort it saves over their old process.| GUIDEcx
B2B Customers have Heightened Expectations for the Customer Onboarding Process| GUIDEcx
Acquiring new clients costs five times more than retaining existing ones. With new logo signings declining and sales cycles stretching 60% longer than just two years ago, maximizing customer lifetime value is critical. | GUIDEcx
Ever heard of the “trough of disillusionment?” Coined by Gartner as part of its Technology Hype Cycle, this term describes how a customer’s initial excitement about your product drops when the product doesn’t meet their expectations. This is why reducing Time to Value (TTV) is crucial — the faster customers experience the initial value in your products, the more likely they are to remain satisfied and stay for years to come. | GUIDEcx