We cover the four steps you must take in order to measure Return On Ad Spend (ROAS) of your performance marketing campaigns.| www.021newsletter.com
We cover how a shift from CAC to ROAS measurement led to a new campaign taxonomy and improved performance for SaaS VEED.io| www.021newsletter.com
We cover how Mixpanel’s different attributions models can answer burning marketing questions on campaigns’ impact that go beyond CAC| www.021newsletter.com
The data issues companies face, what drives them to change course and what can turn data teams into profit centres.| www.021newsletter.com
I helped WeTransfer build their first Growth Model. I cover why and how we built this model; as well as how it was leveraged by product and marketing teams.| www.021newsletter.com
Should you throw your ad platform reporting out of the window and migrate to MMM? We cover how two different types of attribution work and how to get the best out of both worlds.| www.021newsletter.com
Naming conventions enable you to 1) join disparate data sources, 2) segment reporting; and 3) create audiences. We cover their benefits and best practices.| www.021newsletter.com