Login
From:
www.021newsletter.com
(Uncensored)
subscribe
When to use click attribution or Marketing Mix Modeling (MMM) for campaign measurement
https://www.021newsletter.com/p/when-to-use-click-attribution-or-mmm
links
backlinks
Roast topics
Find topics
Find it!
Should you throw your ad platform reporting out of the window and migrate to MMM? We cover how two different types of attribution work and how to get the best out of both worlds.
