Technology developed by PubMatic was as recently as this week configured in a way that put sellers and publishers at risk of GDPR violations.| AdExchanger
LiveRamp will drop $140 million to finance its people-based marketing dreams. On Thursday, the Acxiom-owned onboarding company announced its intention to acquire two companies: Arbor, a marketplace for people-based data, and Circulate, which helps app developers monetize their first-party data in a privacy-friendly way. LiveRamp declined to say how much it paid for each company. […]| AdExchanger
Just because an ID has been deployed by a publisher doesn’t mean it’s getting picked up in the bidstream, according to data from web crawler Sincera.| AdExchanger
