IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," according to IHOP executives.| Business Insider
Learn how to calculate market share to gain insight into where your business is winning and falling behind.| Terakeet
A digital marketing strategy is a roadmap for reaching marketing goals using online channels. Learn to build a strategy with strong results.| Terakeet
SEO is the process of helping search engines understand your content in order to increase organic (non-paid) search visibility.| Terakeet
Learn about customer touchpoints, common touchpoint types, and how a touchpoint network can optimize the entire buyer’s journey.| Terakeet
Terakeet's approach to online brand management leverages unique data, expertise, and proprietary insights to drive meaningful outcomes.| Terakeet
Owned asset optimization (OAO) is a new approach to marketing the connect brands to the customers through a network of assets. Learn more.| Terakeet
