Brand Intention vs. Brand Interpretation - NN/G
Branding elements and interaction design guidelines can bridge the gap between how a company constructs its identity and how its customers experience it.| Nielsen Norman Group
Branding elements and interaction design guidelines can bridge the gap between how a company constructs its identity and how its customers experience it.| Nielsen Norman Group
To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.| Nielsen Norman Group
ユーザーがUIについて知っていると思っていることは、彼らがそれをどう利用するかに強い影響を及ぼす。メンタルモデルのずれというのはよくあることであり、特にデザインで何か新しいことをしようとするときには起こりがちである。| U-Site
Follow these tips to effectively evaluate a site’s navigation hierarchy and to avoid common design mistakes.| Nielsen Norman Group
