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From:
Nielsen Norman Group
(Uncensored)
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Writing to Attract Readers: User-centric vs. Maker-centric Language - NN/g
https://www.nngroup.com/articles/user-centric-language/
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To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.
