Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace. That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America. Shopee has managed to surpass Amazon and other ecommerce marketplaces in this ...| Business of Apps
Shein is, by some measures, the largest online only fashion company, which may be a surprise to those who have never heard of the app. Originally a portal to buy wedding dresses, Shein branched out into general womenswear in the early 2010s and to all types of fashion by the mid-2010s, although the vast majority of its customers are still women. It is now the leader of a new generation of fast fashion that puts Zara and H&M to shame, producing thousands of new items to match the current trend...| Business of Apps
In 2015, IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal launched a fashion app startup called Fashnear, featuring on-demand delivery from local shops. Take-up was slow, and the founders resorted to picketing potential buyers outside of shops. The startup failed, but the following year Aatrey and Barnwal revived the platform and renamed it Meesho. Meesho has an emphasis on social media use, particularly Facebook and WhatsApp. The company realised that small retailers were already using t...| Business of Apps
Key Ecommerce App BenchmarksEcommerce App Retention RateEcommerce App Conversion RateEcommerce App Conversion Rate by CategoryEcommerce App Conversion Rate by RegionEcommerce App Conversion Rate by DeviceEcommerce App Cart Abandonment RateEcommerce App Add-to-Cart RateEcommerce App Average Order ValueEcommerce App Usage by DeviceEcommerce App Total Hours SpentMobile ecommerce is a huge and growing industry, responsible for over $3 trillion in global revenue. The apps that underpin this indust...| Business of Apps
Pinterest is an image search platform, which functions somewhat like an online mood board. Users pin images they like to boards. Images are uploaded by users, and can then be re-pinned by others. Pinterest was launched by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010. Silbermann had previously worked in the advertising department at Google. Prior to Pinterest, Silbermann and Sciarra launched an app called Tote, which failed to gain traction. Launched on March 2010 to family and friends,...| Business of Apps
Chinese discount ecommerce app Temu has taken the United States and United Kingdom by storm, as the newest Chinese-based challenger aiming to saturate the market with products at under half the price of similar items on Amazon and other ecommerce stores. Temu, which is owned by Chinese ecommerce giant Pinduoduo, launched in the US in 2022 and in select European countries in 2023, offering a megastore of almost every conceivable item at a fraction of the cost. Like Wish and other discount stor...| Business of Apps
Etsy is an e-commerce platform focused on small businesses and artisans which sell handmade or vintage items. It started life in Brooklyn, New York and quickly expanded throughout the US and into Europe. In a competitive US e-commerce market with Amazon and eBay, Etsy separated itself with the uniqueness of items sold and the focus on quality. Etsy’s editorial team in the early days also focused on highlighting artistic work, rather than commercially-made items. That has led to Etsy’s boo...| Business of Apps