In 2015, IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal launched a fashion app startup called Fashnear, featuring on-demand delivery from local shops. Take-up was slow, and the founders resorted to picketing potential buyers outside of shops. The startup failed, but the following year Aatrey and Barnwal revived the platform and renamed it Meesho. Meesho has an emphasis on social media use, particularly Facebook and WhatsApp. The company realised that small retailers were already using t...
