What does it take to start a beer trend? When Brut IPA emerged from San Francisco’s now shuttered Social Kitchen and Brewery back in 2018, the idea was quickly picked up and copied the world over. The style fast-became a simulacrum of itself; based on an idea of a beer, rather than any tasting e| TOTAL ALES
Industries in trouble aren’t very silly. Silliness arises amid bounty. We could even advance a measure—call it the “silliness quotient”—to discern how healthy an industry is. By that measure, things may be looking up.| Beervana
The general thesis of the craft-brewing “movement” — such as it was/is — at its founding midway through last century was that beer wasn’t a commodity until macrobrewers made it into one. This was a compelling thesis, and I think it’s borne out by the facts. But craft brewing is just one small segment of the overall beer industry, which is governed by theses of its own, such as the importance of market access, the superiority of scale, and the basic reality that if you can’t beat...| VinePair
Once again the stench of heresy assaults my nostrils. Our Mother Church has voted at its recent AGM in favour of this motion:| Ed's Beer Site