Discover why Overall Liking (OAL) is outdated and how the Curion Score™ provides a superior, more actionable benchmark for product performance.| Curion Insights
As CPG brands lose ground to smaller players, Curion’s Tessa Weigand writes on Food Dive that product quality in CPG (not deeper cost cuts) is the key to winning back consumer loyalty.| Curion Insights
Learn how the legacy brands triple threat of shifting consumer preferences, inflation, and regulatory scrutiny is putting products at risk.| Curion Insights
CPG brands must prioritize product quality over other marketing tactics to reverse declining market share crisis and regain consumer loyalty.| Curion Insights
Your New Action Standard Utilizing a vast database of 1.5 billion data points, the Curion Score™ evaluates product performance within the complete category context, incorporating a greater set of product performance indicators to provide a comprehensive metric that empowers your decision making process. https://vimeo.com/manage/videos/851070910/3f27536c61 Quantify your competitive advantage Unlock product insights beyond a single study […]| Curion Insights
Curion’s XP Framework is your guide to navigate the stages of product development to help you meet your business outcomes. - Curion Insights| Curion Insights
Consumer Centers Immerse yourself in the mind of the consumer. Facilities specifically designed and constructed to dissolve barriers between companies and their consumers through state-of-the-art technology, proven sensory research methods, and cutting-edge CLT solutions. Consumer Center Locations Each of our Consumer Center locations serves as a portal into the lives of consumers. Our growing number […]| Curion Insights
Curion's 50 year history began with the development of QDA, now widely recognized and used as the foundation of many studies that involve the senses. Over half a century, we’ve learned valuable lessons dipped from the past, and the future of Curion remains bright.| Curion Insights