Apps & Games on Google Play are adopting a new icon system to better fit diverse developer artwork to Google Play's various UI layouts, form factors, and devices, as well as to bring consistency and a cleaner look to Google Play.| Android Developers
We decided to radically rework the icon for our game Merge Ragdoll Fighting and test the new version on a real audience. Here’s the two versions: According to the A/B test, the version on the right…| Azur Games
Mobile A/B testing isn't new - but it is fast becoming the new normal for app builders, designers, and marketers; find out why and how to use it.| AppsFlyer
What is CTR? Learn about the click-through rate formula, how it works, its difference from other marketing metrics, and understand how to improve it.| AppsFlyer