In this Whiteboard Friday, Rand reminds us of link equity's basic principles, covers the 3 most common issues websites face with equity flow, and offers advice on how to actually control and optimize that flow in a way that works.| Moz
Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to ranking well). Although URLs can include ID numbers and codes, the best practice is to use words that people can comprehend. Overuse of…| Moz
Harmful issues aren't always easy to spot. Our crawler digs through every corner of your site to find them and show you how to fix them. Enjoy peace of mind while Moz Pro hunts for issues that keep search engines from fully crawling your site. These alerts will ensure that you're the first to know…| Moz
Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here.| Moz
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.| Moz
Within SEO, link building plays an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. | Moz
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. SERP Features include Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings).| Moz
The way your page is optimized has a huge impact on its ability to rank. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt text, etc.| Moz
Learn SEO and get certified with this intensive 6-part course and exam series!| Moz
What Is Link Juice? How Is Link Equity Determined| Moz
Robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl & index pages on their website. The robots.txt file is part of the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content,…| Moz
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed in SERPs and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.| Moz
This is a meta description — a HTML element that summarizes a web page. While not directly tied to rankings, descriptions can affect CTR. Go on, click!| Moz
