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What Is A SERP Feature? Common Types And How To Win Them - Moz
https://moz.com/learn/seo/serp-features
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A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. SERP Features include Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings).
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