Walter T. Geer III: Ad Ops is the Nucleus of Digital Advertising - AdMonsters
With an eye toward innovating digital advertising, Walter T. Geer III, talks to us about how ad ops is a breeding ground for innovation.| AdMonsters
Join Claire Atkin, CEO of Check My Ads, as she discusses the critical role of transparency in the advertising supply chain to maximize ad revenue for publishers. This session will explore how opaque practices not only divert funds but also contribute to the proliferation of disinformation. Claire will delve into how the lack of transparency in ad placements allows disinformation to flourish, costing legitimate publishers dearly in terms of both revenue and reputation. She will outline the nec...| AdMonsters
With an eye toward innovating digital advertising, Walter T. Geer III, talks to us about how ad ops is a breeding ground for innovation.| AdMonsters
The ISBA Supply Chain Transparency Study uncovered an uknown delta, but what about how difficult it was for the data to be accessed in the first place.| AdMonsters
Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.| AdMonsters
Traffic shaping seeks to solve wasted traffic by selecting a subset of bid requests that are more likely to result in bids when passed on to DSP partners.| AdMonsters
